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Why is Why so Powerful?


Mommy, why is the sky blue? Why are there ants? Why do my feet itch? Why do I have hair on my head? Why is daddy way taller than me?
Why, why, why…

It was a bright, sunny, 67° perfect spring day to get out of the house and enjoy the glorious weather.
So Sarah decided to take her six-year-old son Sam, short for Samuel, to the nearby playground.
Sam is a sweet, precocious and very energetic little ball of excitement and curiosity. He wants to know about everything. Trees, insects, how the vacuum sucks air, how can the man on the TV fit in there. Why does daddy burn his toast or pancakes every Saturday morning?
Sam’s favorite word is “why.” He’s always on a mission to discover the meaning of it all!
Samuel is determined to find out as much as he can about the world around him. Family and friends are always prepared for Sam’s bursts of questions whenever he’s around, and they always have answers for him. Grandpa has Sam’s favorite answers. You see, he has the answers to everything. Even if he has to make some of them up.

I was amazed to read in an article I came across recently, that preschool kids ask their parents on average, around 100 questions a day.
I know this to be true. See, my wife and I have our own version of Sam. Our son, who is now a grown young man, was raised and encouraged to ask tons of questions.
“If you don’t ask why, how are you going to learn?” my wife would tell him. Over the years, our son’s “why” questions began to get more profound and difficult to answer.
Now, as a young adult, he asks questions not expecting an answer with 100% certainty from me. He expects more of an opinion, he is mature to ask questions, meditate on the answers, process, and reach his own conclusions.
His mom and I know that his “why” questions have now to do with purpose.

Consider what author and speaker Simon Sinek says to business people and leaders:
“People don’t buy what you do. They buy why you do it.”
I find this statement not only true but very powerful.

The “why” has to do with purpose, the reason for being, for existing.
Have you recently sat down and thought about your “why?”
I mean, really thought about it. Like, sit down, meditate on the reason or reasons you do what you do. The purpose of your life. How your skills, talents, and abilities can be used as tools to build your own unique vision.

Your business also has a “why,” a purpose, a vision. That vision is founded on your core values, which will guide you on the journey of life and business.

We hear the phrase business to business quite a lot these days, and while I understand this has to do more with the type of business or company does, we must never forget that businesses are made of people. And when people are able to understand your “why,” they’ll connect to your vision.

The vision of our business, Vision Kitchen, is to help people establish a vision, a “why“ and share it with the world.
Does your business have a “why?” do you have a personal vision for where you want your business and life to go?
When our “why” is clear, others will connect a lot more with our product or service, and I can assure you, it will transform your business and life.

Little Sam lives his young life with purpose. Let’s do the same with ours, shall we?

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